Unity Bank Plc has hosted a capacity-building workshop to support the Association of Nigerian Women in Business Network (ANWBN), aimed at equipping women entrepreneurs with the essential skills needed to thrive in today’s digital economy. The workshop, themed “Empowering Women Entrepreneurs: AI and Digital Marketing Strategies,” focused on providing practical knowledge to help women take advantage of emerging technologies in their businesses.
The event was organized in response to the rapid advancements in technology and its impact on the business world. Attendees, representing diverse sectors, were given tools and strategies to leverage digital platforms for expanding their market reach, enhancing business operations, engaging customers, and boosting brand visibility.
The workshop featured notable industry experts, including Dr. Opeyemi Ojesina, CEO of Jesshill Consulting, Nkechinyere Ojiego, General Manager at Simba Group, and Mrs. Adenike Abimbola, Divisional Head of Retail and SME Banking at Unity Bank Plc. These speakers led sessions designed to help participants grow their businesses through the use of cutting-edge technologies and customer-focused marketing strategies.
Following the event, Mrs. Adenike Abimbola spoke to the media about the inspiration behind the capacity-building initiative, highlighting the need to empower women entrepreneurs to seize the opportunities available in the evolving digital marketing landscape. She noted that over 70% of women entrepreneurs in Nigeria are looking for programs like this to help them transition from traditional business methods to technology-driven approaches, which she described as a critical factor for business success.
Mrs. Abimbola also emphasized the importance of Unity Bank’s partnership with ANWBN, reaffirming the bank’s commitment to supporting small and medium-sized enterprises (SMEs), particularly those led by women. She stated that Unity Bank is dedicated to fostering strong relationships with female-led businesses in Nigeria, offering them the support needed to succeed in the digital age.
“We are proud of our partnership with ANWBN and the success of this workshop. Empowering women entrepreneurs is crucial for driving economic growth and ensuring sustainable development. We look forward to future initiatives that support women in business,” Mrs. Abimbola added.
One of the participants, Mrs. Yetunde Adeniran, a fashion designer, shared her experience at the workshop. She explained that the insights gained during the sessions have provided her with new ways to integrate digital technology into various aspects of her business. Mrs. Adeniran also highlighted the advantages of Unity Bank’s Yanga Account, which offers financial solutions specifically tailored to small business owners.
In 2022, Unity Bank introduced the Yanga Account to promote financial inclusion for women. The success of this workshop reinforces the bank’s ongoing commitment to supporting female entrepreneurs in Nigeria, providing them with access to valuable resources, financial tools, and educational opportunities to help them succeed in an increasingly competitive market.
